Boucher Kia Official Blog
2018 Kia Rio Ad Shows Small Rides Loom Large
By Product Expert | Posted in Just For Fun, Kia Rio on Wednesday, October 18th, 2017 at 2:07 pm
2018 Kia Rio Commercial by Julian Smith “Small Can Do Big” Campaign
The NBA is filled with athletes who are literally larger than life, with many stars measuring well over six feet tall, and some taller than seven feet. It’s an action-packed league with players who have personalities as effervescent as their games, like LeBron James and Stephen Curry, to name a few stars, and the NBA began regular-season play on October 17, 2017.
You might think that the 2018 Kia Rio, a redesigned subcompact, wouldn’t be able to measure up to all of this excitement, but Kia knows better, as a commercial with the 2018 Rio debuted right along with the NBA season and its LeBron-themed action. The ad, “2018 Kia Rio: The Small Car That Can Do Big Things,” showcases how even something small in size can produce epic results in a hurry. For additional evidence, check out the game of Isaiah Thomas, the five-foot-nine dynamo who averaged 28.9 points per game last season for the Boston Celtics, and who will team up with LeBron in a Cleveland Cavaliers jersey in the 2017-18 season.
See the Ad: “The Small Car That Can Do Big Things”
This ad has a lot going on, as the 2018 Kia Rio 5-Door hatchback version (added cargo room compared to the standard Rio) is played like an instrument by a passel of artists, DJs and musicians to make some glorious noise in the commercial directed by artist Julian Smith. Seriously, they use the 2018 Rio’s hood release latch, windows, center console, and more to make music and to emphasize, as the commercial says in the final tagline, “Small Can Do Big Things.”
Release Date and Availability of the 2018 Kia Rio
The 2018 Kia Rio began arriving on dealer lots in the fall of 2017, with vehicles still on the way to many dealer lots as we type this in mid-October. While the sales of the 2017 Rio and previous model years were solid in America, we anticipate this improved, stylish take on the Rio will increase domestic interest in the vehicle that is already the best-selling Kia globally, thanks to its fun design, easy handling and superb fuel economy.
Compare Rio Models: 2018 vs. 2017
Look for the Kia Rio on the Lot at Frank Boucher Kia
The Kia Rio is a solidly-built subcompact that averages more than 30 combined MPG and has nice power for its vehicle segment, all for a nice price, and we carry it on the lot at Boucher Kia, 9601 Washington Avenue in Racine WI, and we also serve the area which includes Milwaukee, West Allis and Kenosha. For more information about the Kia models on our lot, call (262) 725-4041 or come visit us at the dealership to test drive your favorite model.
